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Yeh Rishta gets an EXTENSION and here’s why!

Now we know why Meenu Mausi has been put on hold!

Yesterday, we reported about the rumors regarding the much-awaited show Meenu Mausi being scrapped. However, now, we have learned that the show has not been completely scrapped and has been put on hold as Yeh Rishta Kya Kehlata hai is getting an extension! Then we wondered about why the channel decided to give an extension to Yeh Rishta. Here are the conclusions that we drew!

Star Plus has recently launched shows like Pardes Mein Hai Mera Dil, Chandra Nandini, and Naamkarann. These three shows are new and have comparatively lesser TRP’s. Ishqbaaaz and Jaana Na Dil Se Door have not been on-air for a long time either.

Yeh Rishta Kya Kehlata hai has been one of star plus’ oldest shows and has a major contribution to the channel’s TRP. The show is also one of the highest rated shows across channels. So pulling the strings on a show with so much contribution will result in a drop in their ratings. Plus, replacing it with a new show like Meenu Mausi will be a risk as they have no idea about the response that the show will get.

So we are assuming that pulling Yeh Rishta Kya Kehlata Hai and rolling out Meenu Mausi will be too much of a risk for the channel. And hence, the show has been put on hold!